Moore will take up the role after the inaugural GM of women's football, Nicole Livingstone, departed after the 2023 NAB AFL Women's Grand Final following seven years in the role.

“The inclusion of women’s football has been a defining moment in the rich 161-year history of our game and has clearly opened our eyes to all the possibilities that lie before us in the future.”

We commit to equal opportunities for all, and to enabling players, coaches, umpires and officials to thrive and succeed at all levels of the game